The short (unpopular) answer is “it depends”—but hear me out.

I assume you’re here because you want professionally written copy, which to me indicates you have a business and brand you care about.

When a writer truly grasps the soul of a brand, what flows through in the copy has the capacity to sell to the people you most want to deal with AND alter the dynamics and culture of the business. It can be that powerful. If you don’t have a voice guide, we can talk about the elements you’ll need for that kind of shift to occur. 

If you simply want to strengthen your existing copy without restructuring or too much concern for voice, then YES! I can, and I’ll need to see your copy first so we can agree on what needs to be done.

As much as I’d like to set clear costs for the guides, most businesses need a tailored quote because they've defined varying degrees of their brand elements. A 'light touch' guide is AUD $2500 as a starting point.

Or, you might like to consider a Voicefinder session. It's a great introduction to finding your brand voice, giving you enough detail to be useful in its early evolution stages.

For a standard 5-page site incorporating on-page SEO, it takes up to 4 weeks including our kick-off session, research, writing, and two revisions. It also depends on how far ahead I'm booked, so allow for a couple of weeks lead time for commencement too.

For larger sites, it depends on:

• How many pages you want written
• Whether you’re investing in keywords and seo
• Whether I’m conducting ‘voice-of-the-customer’ (VOC) research with your clients
• If some voice and tone work is needed prior

Only if you’re a business with heart, a mission, and a desire to do business with people who fuel your fire.

People want to deal with brands that feel right for them, and having a voice and personality that your ideal customers relate to is the key to letting them know you’re the ones to hire.

How you express your voice and personality will determine the kinds of people you serve, which ultimately influences your workplace culture, happiness, and ability to prosper.

Brand voice refers to all the components needed to create a holistic, consistent communication plan. It’s an extension of your personality, values, the language you use, your purpose, messaging, and your particular take on things (among other elements depending on how much detail you want your voice to have).

Tone of voice is in the ‘how’ you say things, your attitude, how it differs from channel to channel or situation, whether your cadence is slow or fast, how you might adapt your tone for different messaging, and to which audience.

There’s a lot more to both that you won’t find on a Google search (or ChatGPT), and if you’d like to know more, schedule a 15-minute discovery call with me.

Yes, because even though you may not have a brand voice defined, you’ll still have a particular style and way of saying things.

Picking up on voice elements comes naturally to me and we’ll get clear on everything in our project kick-off session.

Structural edits

Involves analysing and reworking the overall flow and placement of your copy so it’s impactful and relevant to your audience.

Line edits

Ensures consistency in voice and tone while reviewing sentence structure and readability. I’ll cut any surplus waffle and add muscle where it’s due.

Copy edits

Includes tidying any punctuation, grammar, spelling, and formatting oversights to a polished and publishable standard.

*Any combination of these may be required and proofreading is included in all.

Voice archetypes give a brand’s voice reference to common or typical human qualities. They anchor your voice in a way that the people you’re speaking to will connect with. This occurs as a subconscious inkling or feeling of familiarity, and if that feeling resonates, they’ll more likely trust you and be open to what you have to offer.

In the Voicefinder session, your primary archetype becomes apparent, and after the session, I continue with some analysis to clarify it further. An overview is included in your post-session summary.

Absolutely. I’ll ask to see any brand work first, and we’ll talk about them in the session whether you’ve got these elements or not. All the parts overlap and influence your voice—tones, archetypes, personality, values.

As you go through the process you’ll be hit with insights and realisations that only build upon what’s already there. The additional nuances that arise during the process can be delightfully surprising.

Very little. I’ll ask you to send me some of your existing written material and any brand work you’ve already done. The beauty of these sessions are in their simplicity and time efficiency in getting to the core of your brand voice drivers, fast.