Finding the right words takes more than a wing and a prayer
(yet some writers fail to realise that)
Have you noticed
our name has two parts?
Polish & Punch.
Each part on its own is fine, but we go deeper. Because polish is great for making people breeze along through your copy until they reach the end without any turbulence.
But here’s the thing…
Polished doesn’t stick.
In fact, its very meaning is to get things completely ‘unsticky’. And that means your reader soars along effortlessly until they just…
s
l
i
d
e
a
w
a
y
*blooooop*
…never to be seen again.
Yet polish is what so many writers (and clients) strive for.
This is where we’re different.
Because we add PUNCH.
You see, punches leave marks. They leave bruises. They leave scars that stick with you forever and you feel it in your left cheek every time you chuckle.
THAT’S what Polish & Punch copy does.
Could be the words, could be the layout, could be the emotions unleashed by the graphics and design. The way words look and feel are as important as what they say.
This is what makes your copy take flight then suddenly plummet into your reader’s eyeballs like a stray carrier pigeon drunk on Negronis.
(See? That’s punch.)
We can polish it up to say “soar beautifully into the stratosphere and delight your reader’s senses” but OMG, I just fell asleep typing that. I think you’d agree the drunk pigeon is more memorable though, right?
You want your reader’s eyeballs to slide along to the best parts of your page, then we catch them with a twist they never saw coming (and they’ll never forget).
So, c’mon up
LET’S MAKE YOUR COPY GO HIGH
Dig if you will this picture...
I'm Sarah, chief word untangler & brand voice strategist
There’s nothing I love more than a wordy conundrum.
Verbal knots, strategic deciphering, and sorting the clunky copy that weighs your business down is where I find my groove.
If you catch me with a slight faraway look in my eyes, don’t worry. I’m far from ‘airy’ or absent. In fact, it’s because I’m deep in thought about how best to slingshot you into your orbit of brilliance with cleverly written copy.
I’m looking for the little phrases that give the lift that shifts your brand to something even greater than it already is.
Words form the backbone of your business body, which is a pretty hefty weight to bear—and is why they need structure, strategy, and clout.
With the right combination of them, profound changes can be made to the way we do business, bringing about more depth and clarity to our work and to the quality of our relationships as a result.
I believe that when you dig deep into the truth of who you are in business and express it in fresh ways, you’ll find new vigour and verve that drives you forward with more ease.
Writing copy in ways that change people’s thinking is an art—one that’ll make a notable difference to the quality and loyalty of your customers (but maybe strategic writing just isn’t your thing).
So, allow me to untangle your business’s narrative.
Because with the right words, it’ll reach sweet new heights (and so will you).
Dig if you will this picture...
I'm Sarah, chief word untangler & brand voice strategist
There’s nothing I love more than a wordy conundrum.
Verbal knots, strategic deciphering, and sorting the clunky copy that weighs your business down is where I find my groove.
If you catch me with a slight faraway look in my eyes, don’t worry. I’m far from ‘airy’ or absent. In fact, it’s because I’m deep in thought about how best to slingshot you into your orbit of brilliance with cleverly written copy.
I’m looking for the little phrases that give the lift that shifts your brand to something even greater than it already is.
Words form the backbone of your business body, which is a pretty hefty weight to bear—and is why they need structure, strategy, and clout.
With the right combination of them, profound changes can be made to the way we do business, bringing about more depth and clarity to our work and to the quality of our relationships as a result.
I believe that when you dig deep into the truth of who you are in business and express it in fresh ways, you’ll find new vigour and verve that drives you forward with more ease.
Writing copy in ways that change people’s thinking is an art—one that’ll make a notable difference to the quality and loyalty of your customers (but maybe strategic writing just isn’t your thing).
So, allow me to untangle your business’s narrative.
Because with the right words, it’ll reach sweet new heights (and so will you).
Sarah has a true strength in being able to draw out the right messages for the right people.
She kept us client focused throughout the project by identifying our key clients' needs, then consistently bringing everything back to them.
The copy far exceeded my expectations—her attention to detail combined with excellent project management abilities really allowed me to trust her through the twists and turns of a large project.
Kathy Kusinski, Founding Partner | MKDC Design Consultants
Sarah has a true strength in being able to draw out the right messages for the right people.
She kept us client focused throughout the project by identifying our key clients' needs, then consistently bringing everything back to them.
The copy far exceeded my expectations—her attention to detail combined with excellent project management abilities really allowed me to trust her through the twists and turns of a large project.
Kathy Kusinski, Founding Partner | MKDC Design Consultants
Look,
I know
How damn tricky it is to write your own marketing copy
And how sneakily it siphons time away from the things you’re far better at doing.
So,
I promise
That when you work with me, you’ll experience a thorough, professional, and enjoyable service underpinned by qualifications and on-the-ground toil in sales and marketing.
Whether you engage Polish & Punch for the full kit and caboodle or not, I’ll always invest the time to understand your business, your vision, your purpose, your team and your audience before putting fingertips to keyboard.
And if you’re unclear on any of these things, I’ll work with you to wheedle it all out.
That way, everything I write will enable you to boldly claim the market position you want in a way that speaks powerfully to the right people.
And those are the people who help to build the business you yearn to have.
So,
I promise
That when you work with me, you’ll experience a thorough, professional, and enjoyable service underpinned by qualifications and on-the-ground toil in sales and marketing.
Whether you engage Polish & Punch for the full kit and caboodle or not, I’ll always invest the time to understand your business, your vision, your purpose, your team and your audience before putting fingertips to keyboard.
And if you’re unclear on any of these things, I’ll work with you to wheedle it all out.
That way, everything I write will enable you to boldly claim the market position you want in a way that speaks powerfully to the right people.
And those are the people who help to build the business you yearn to have.
Look,
I know
How damn tricky it is to write your own marketing copy
And how sneakily it siphons time away from the things you’re far better at doing.
"Excuse me while I kiss the sky"
~ Jimmy Hendrix
I don't just write copy
I look under the hood...
And tease out purpose and heart, then define how you will best stand out from the rest.
Intuitive, creative and versatile
Bringing experience and insight from a combination of industry sectors, what really counts is not what industry you serve, but how you go about doing business.
I love to collaborate with kind, decent people who believe in putting good into the world—and who trust I know what I’m doing. (Because I do!)
Big ideas need detail, process, and execution
I shine a light on your vision while paying close attention to the workings of your business. Every word put down must earn its stripes, bringing clarity to how you operate and what you sell.
And I don’t scrimp on the fun bits.
I have a bunch of terrific tools for team workshops that help to create your unmistakable brand voice.
Like every saleable creative piece, writing has foundational layers
I’m first and foremost about words that sell your business, but within that, we need to consider the canvas of strategy and smart design.
It isn’t just what you say, it’s how, where and when you say it—and how well the visual context expresses your message. I’ll work with you and your chosen designer so it’s all as harmonious as a lark at dawn.
Big ideas need detail, process, and execution
I shine a light on your vision while paying close attention to the workings of your business. Every word put down must earn its stripes, bringing clarity to how you operate and what you sell.
And I don’t scrimp on the fun bits.
I have a bunch of terrific tools for team workshops that help to create your unmistakable brand voice.
Like every saleable creative piece, writing has foundational layers
I’m first and foremost about words that sell your business, but within that, we need to consider the canvas of strategy and smart design.
It isn’t just what you say, it’s how, where and when you say it—and how well the visual context expresses your message. I’ll work with you and your chosen designer so it’s all as harmonious as a lark at dawn.
I look under the hood...
And tease out purpose and heart, then define how you will best stand out from the rest.
Intuitive, creative and versatile
Bringing experience and insight from a combination of industry sectors, what really counts is not what industry you serve, but how you go about doing business.
I love to collaborate with kind, decent people who believe in putting good into the world—and who trust I know what I’m doing. (Because I do!)
Sarah is one of the best copywriters I’ve hired. Her ability to translate what was in my head and transform my emails was incredible to see.
Anyone who gets the pleasure to work with her will find that her work is always of a high standard, professional and well-considered.
She's warm, approachable and intelligent. A brilliant writer and an asset to any organisation.
Tenille Bentley, Wellbeing & Mindfulness Expert | Frequency Musician
Sarah is one of the best copywriters I’ve come across. Her ability to translate what’s in my head and transform my emails was incredible to see.
Anyone who gets the pleasure to work with her will find that her work is always of a high standard, professional and well-considered. She is warm, approachable and intelligent. A brilliant writer and an asset to any organisation.
Tenille Bentley, Wellbeing & Mindfulness Expert | Frequency Musician
Only the best will do
Engaging world-class copywriters and mentors on a continual basis is how I keep my copy chops sharp.
Brand voice is where brilliant copy starts—during my 15 years in sales and marketing, I’ve invested greatly into mastering it. Along the way, I’ve developed my own methodology to help people like you position themselves powerfully in an increasingly rowdy market.
Above all, I love what I do. Knowing that businesses flourish once they’ve identified their unique way of speaking fuels my own desire to help people in business change the world for good.
Only the best will do
Engaging world-class copywriters and mentors on a continual basis is how I keep my copy chops sharp.
Brand voice is where brilliant copy starts—during my 15 years in sales and marketing, I’ve invested greatly into mastering it. Along the way, I’ve developed my own methodology to help people like you position themselves powerfully in an increasingly rowdy market.
Above all, I love what I do. Knowing that businesses flourish once they’ve identified their unique way of speaking fuels my own desire to help people in business change the world for good.
Only the best will do
Engaging world-class copywriters and mentors on a continual basis is how I keep my copy chops sharp.
Brand voice is where brilliant copy starts—during my 15 years in sales and marketing, I’ve invested greatly into mastering it. Along the way, I’ve developed my own methodology to help people like you position themselves powerfully in an increasingly rowdy market.
Above all, I love what I do. Knowing that businesses flourish once they’ve identified their unique way of speaking fuels my own desire to help people in business change the world for good.
Ways to work with us
Copy? Voice strategy? Audience insights? Get the lowdown on how we can rethink (and rewrite!) how you speak to the world.
