Perth based SEO copywriter and brand voice specialist

I’ll make you fascinating AND findable with web copy that wins the hearts of humans and feeds the SEO beasts.

It's one thing to capture the spirit of your brand through great copy. It's another to make your pages searchable.

The words on your website are only worthwhile if people actually see them, but let's face it, DIY SEO web copy isn’t high on anyone’s list of quick and easy things to do in their business.

In fact, I've had clients admit that their website copy has a high procrastination factor for those tasked to get it done. And finding a writer who really ‘gets’ you… One who works out how to express all the facets of your business in a voice that actually sounds like you?

VITAL. But not easy.

You want all the boxes ticked:

Copy that breathes life into every part of your brand
Your personality to shine through in every detail on every page
Brand values subtly infused into the copy (values influence voice and help to attract good fit clients)
Keywords threaded throughout so no-one notices (but search engines do)
A smooth, enjoyable process with a professional SEO copywriter who also understands brand voice

All of this I promise, laced with plenty more “wows!” along the way.

If you’re ready to talk knockout copy for your hardest working, always-on sales tool, feel free to book a discovery call with me so we can determine if I'm the right writer for your web project.

Whether you have voice guidelines or not, please know I’ll be asking about your brand and voice when we meet.

Which is a good thing.

Because if you want web copy that does the heavy lifting, your brand and voice carry just as much weight.

Tap to talk knockout web copy 👊🏼

Book a discovery call

SEO copywriter and accredited brand voice specialist—the ultimate web copy combo.

If your current website copy is all ‘blurt’ and no ‘convert’, take the bite out of writing and handball it to me.

Because unless you’re in the know with on-page SEO, writing copy for search engines can drive you utterly dotty.

Writing strategically in line with your brand is one mountain to climb. But weaving keywords into headings, subheadings, CTAs, page titles, links to other pages, and so on—without jarring bot-speak that loses readers in seconds—well that’s just a next-level trek.

SEO copy (written in your voice) can vastly improve your chances of being chosen ahead of your competitors and quickly filter out customers who aren’t a fit for your business.

It’s not enough to add keywords into already written site pages. Your dream customers need a total brand experience.

With a ton of website projects and two digital marketing quals under my belt, I know how to optimise web copy for search—AND speak the distinct lingo of your brand.

If you’d like to quickly quiz me about SEO copywriting, book a discovery call or shoot me an email.

Talented teams and clever people I work with

James Thompson, Creative Director | MJA Studio

"The copy far exceeded my expectations"

~ Kathy Kusinksi, Founding Partner | MKDC Design Consultants

“Sarah has a true strength in being able to draw out the right messages for the right audience. She kept us client-focused throughout our website project by identifying our key clients’ needs, then consistently bringing everything back to them.

The copy far exceeded my expectations—her attention to detail combined with excellent project management abilities really allowed me to trust her through the twists and turns of a large project.”

FAQ

The short (unpopular) answer is “it depends”—but hear me out.

I assume you’re here because you want professionally written copy, which to me indicates you have a business and brand you care about.

When a writer truly grasps the soul of a brand, what flows through in the copy has the capacity to sell to the people you most want to deal with AND alter the dynamics and culture of the business. It can be that powerful. If you don’t have a voice guide, we can talk about the elements you’ll need for that kind of shift to occur.

If you simply want to strengthen your existing copy without restructuring or too much concern for voice, then YES! I can, and I’ll need to see your copy first so we can agree on what needs to be done.

As much as I’d like to set clear costs for the guides, most businesses need a tailored quote because they've defined varying degrees of their brand elements. A 'light touch' guide starts at AUD $2000 as a starting point.

Or, you might like to consider a Voicefinder session. It's a great introduction to finding your brand voice, giving you enough detail to be useful in its early evolutionary stages.

For a standard 5-page site incorporating on-page SEO, it takes up to 4 weeks including our kick-off session, research, writing, and two revisions. It also depends on how far ahead I'm booked, so you might need to allow a couple of weeks' lead time for commencement.

For larger sites, it depends on:

How many pages you want written
Whether you’re investing in keywords and SEO
Whether I’m conducting ‘voice-of-the-customer’ (VOC) research with your clients
If some voice and tone work is needed prior

Only if you’re a business with heart, a mission, and a desire to do business with people who fuel your fire.

People want to deal with brands that feel right for them, and having a voice and personality that your ideal customers relate to is the key to letting them know you’re the ones to hire.

How you express your voice and personality will influence the kinds of people you serve, your workplace culture, and ultimately your ability to flourish.

Brand voice refers to all the components needed to create a holistic, consistent communication plan. It’s an extension of your personality, values, the language you use, your purpose, messaging, and your particular take on things (among other elements depending on how much detail you want your voice to have).

Tone of voice is in the ‘how’ you say things, your attitude, how it differs from channel to channel or situation, whether your cadence is slow or fast, how you might adapt your tone for different messaging, and to which audience.

There’s a lot more to both that you won’t find on a Google search (or ChatGPT), and if you’d like me to expand more on brand voice in general, schedule a 15-minute discovery call with me, I'm always happy to help or point you in the right direction.

Structural edits

Involves analysing and reworking your copy's overall flow and placement so it’s impactful and relevant to your audience.

Line edits

Ensures consistency in voice and tone while reviewing sentence structure and readability. I’ll cut any surplus waffle and add muscle where it’s due. 💪🏼

Copy edits

Includes tidying any punctuation, grammar, spelling, and formatting oversights to a polished and publishable standard.

*Any combination of these may be required and proofreading is included in all.

Voice archetypes give a brand’s voice subliminal reference to common or typical human qualities. The psychology of archetypes is steeped in age-old mythological history, and they anchor your voice in a way that the audiences you want to engage will connect with. This occurs as a subconscious inkling or feeling of familiarity, and if that feeling resonates, they’ll more likely trust you and be open to what you have to offer.

In a Voicefinder session, your primary archetype becomes apparent, and after the session, I continue with some analysis to clarify it further. An overview is included in your post-session summary.

Absolutely. I’ll ask to see your existing brand work first, and, whether you've defined these elements or not, we’ll talk about them in the session. All the parts overlap and influence your voice—tones, archetypes, personality, values.

As you go through the process you’ll be hit with insights and realisations that only build upon what’s already there. The additional nuances that arise during the process can be delightfully surprising.

Polish & Punch