Transform banal to bewitching—hire a brand voice editor

Got copy? Professional editing in your voice right here.

When writing your own copy leaves you more doubting than definite…

It’s time to hire an editor.

One who’s a natural at picking up on your voice and can patch the potholes you’d never see yourself.

One who makes those thousand decisions as to which words go where, and why.

One who edits knowing how formatting and layout play an important role in how well you’ll sell.

And one who can see clear as day what to keep and what to chop.

If you’re at the point of the blank stare, unable to zoom out and make the final call on your copy before publishing date, then spend 15 (complimentary) minutes with me.

I’ll spot what your copy needs in an instant, combining big-picture thinking with rigorous detail. Then you decide if you’d like me to quote for your project.

Hire my hawkeyes 👩🏼‍💻

Book a discovery call

For those who want to refine and add oomph to existing copy—

I’ll pull it all into line with your brand, voice, and audience so it’s transformed into high-voltage sales fodder.

Working with businesses across Australia (and beyond), I’m a Perth-based editor and copywriter with qualifications in digital marketing, who’s also worked many years on the ground as an award-winning salesperson.

My approach is always to assess projects from a strategic, holistic point of view. That way, I can ensure each piece of written material is aligned with its core objective and that it fits with the business’s voice and style.

Depending on what you want to achieve with your copy, I consider:

Structure
Audience relevance
Language
Persuasive elements
Formatting

Grammar & punctuation
Tone
Context
Brand voice
Channel & strategy

Whether you need hardcore or minimal edits depends on (a) how clearly your voice is already defined and (b) whether the copy you want editing accurately represents your brand, objectives, and audience.

Save your brain, borrow mine.

When you write your own copy, decision fatigue is real.

It takes a ton of micro-decisions to write, then edit, then proofread—and still, that nagging doubt in the background lurks. Is it on brand? This word or that? Or this part before that? It drains you of precious thinking resources that are better put to other important things you need to get done.

So, you have a few options:

1/ Hand over your brand voice guidelines.

Then I’ll transform your existing copy into heart-hitting, brand-aligned, converting copy that your most desired customers will devour.

2/ No voice guide? No sweat.

My voice guides range from featherlight to heavyweight and anyone can use them without feeling creatively restricted. I’ll help you determine which one’s right for your business then document your brand lingo. Then, when it comes to editing, future writers will find it easy to sound like you.

3/ Send your copy to me for a quick quote.

It may only need tightening with copy-editing or proofreading so it’s concise and captivating enough to convince.

My specialised editing service is for you, dear frazzled one. You who holds the fort, and maybe even built it, and simply doesn’t have a spare cell in your brain to stretch any further.

Talented teams and clever people I work with

"I'm so happy I could cry"

~ Tamara Lee, Founder & CEO | Holistic Healers Academy

“Sarah… I’m actually so happy I could cry. It’s phenomenal! SO much better. It felt like you saw inside my brain then turned my website copy into gold. Thank you!”

"A brilliant writer"

~ Tenille Bentley, Director & Founder | ELMA Education

“Sarah is one of the best writers I know. Her ability to translate what was in my head and transform my email campaigns was incredible to see. Anyone who gets the pleasure of working with her will find that her work is always of a high standard, professional and well-considered. She is warm, approachable and intelligent. A brilliant writer and an asset to any organisation.”

FAQ

The short (unpopular) answer is “it depends”—but hear me out.

I assume you’re here because you want professionally written copy, which to me indicates you have a business and brand you care about.

When a writer truly grasps the soul of a brand, what flows through in the copy has the capacity to sell to the people you most want to deal with AND alter the dynamics and culture of the business. It can be that powerful. If you don’t have a voice guide, we can talk about the elements you’ll need for that kind of shift to occur.

If you simply want to strengthen your existing copy without restructuring or too much concern for voice, then YES! I can, and I’ll need to see your copy first so we can agree on what needs to be done.

As much as I’d like to set clear costs for the guides, most businesses need a tailored quote because they've defined varying degrees of their brand elements. A 'light touch' guide starts at AUD $2000 as a starting point.

Or, you might like to consider a Voicefinder session. It's a great introduction to finding your brand voice, giving you enough detail to be useful in its early evolutionary stages.

For a standard 5-page site incorporating on-page SEO, it takes up to 4 weeks including our kick-off session, research, writing, and two revisions. It also depends on how far ahead I'm booked, so you might need to allow a couple of weeks' lead time for commencement.

For larger sites, it depends on:

How many pages you want written
Whether you’re investing in keywords and SEO
Whether I’m conducting ‘voice-of-the-customer’ (VOC) research with your clients
If some voice and tone work is needed prior

Only if you’re a business with heart, a mission, and a desire to do business with people who fuel your fire.

People want to deal with brands that feel right for them, and having a voice and personality that your ideal customers relate to is the key to letting them know you’re the ones to hire.

How you express your voice and personality will influence the kinds of people you serve, your workplace culture, and ultimately your ability to flourish.

Brand voice refers to all the components needed to create a holistic, consistent communication plan. It’s an extension of your personality, values, the language you use, your purpose, messaging, and your particular take on things (among other elements depending on how much detail you want your voice to have).

Tone of voice is in the ‘how’ you say things, your attitude, how it differs from channel to channel or situation, whether your cadence is slow or fast, how you might adapt your tone for different messaging, and to which audience.

There’s a lot more to both that you won’t find on a Google search (or ChatGPT), and if you’d like me to expand more on brand voice in general, schedule a 15-minute discovery call with me, I'm always happy to help or point you in the right direction.

Structural edits

Involves analysing and reworking your copy's overall flow and placement so it’s impactful and relevant to your audience.

Line edits

Ensures consistency in voice and tone while reviewing sentence structure and readability. I’ll cut any surplus waffle and add muscle where it’s due. 💪🏼

Copy edits

Includes tidying any punctuation, grammar, spelling, and formatting oversights to a polished and publishable standard.

*Any combination of these may be required and proofreading is included in all.

Voice archetypes give a brand’s voice subliminal reference to common or typical human qualities. The psychology of archetypes is steeped in age-old mythological history, and they anchor your voice in a way that the audiences you want to engage will connect with. This occurs as a subconscious inkling or feeling of familiarity, and if that feeling resonates, they’ll more likely trust you and be open to what you have to offer.

In a Voicefinder session, your primary archetype becomes apparent, and after the session, I continue with some analysis to clarify it further. An overview is included in your post-session summary.

Absolutely. I’ll ask to see your existing brand work first, and, whether you've defined these elements or not, we’ll talk about them in the session. All the parts overlap and influence your voice—tones, archetypes, personality, values.

As you go through the process you’ll be hit with insights and realisations that only build upon what’s already there. The additional nuances that arise during the process can be delightfully surprising.

Polish & Punch