Need a writer for your marketing copy but swamped with too much choice?
Use this list of seven uncommonly asked questions to give you the confidence to choose wisely.
If you’re familiar with brand style guides, you’ll know they vary greatly in detail and length. Usually, they’re weighted toward the design element.
Some are 1-pagers that list your pantone colours and fonts and others are 93-page behemoths that dive into every pixel, colour treatment, image choice and logo placement.
Strong brands connect people to their purpose, vision, mission, and values. Only then can company culture thrive.
But experience has made me wonder how many organisations refer to their brand strategy like the directional compass it’s designed to be.