MOONSHOT
Brand voice style guide + SEO web copy + 6-month collaborative support
This is how you get cosmic copy, every time
There’s no doubt about it
Words can either
build or bomb your business
You want a brand that’s loved by customers
and hunted by dream team players who’ll take you to the stars?
It’s all in how you speak to the world
Your voice doesn’t have to be wittier, louder, smarter, more sophisticated or more anything than anyone else’s.
It has to be YOU. Breathing your brand, its people, your most wanted customers. Expressing your take on things. How you solve problems. Exuding your company culture—and even building it.
But a brand’s voice also has to be consistent.
Formality needs to be adapted to different channels and audiences.
Content performance needs to be analysed so you can tweak, evolve and improve.
Then if you outsource writers, if all they have is a few words and a vague paragraph to guide them on your brand’s voice, don’t those extra revisions and countless edits quietly gnaw away at your budget?
Anyone you assign to write for you needs to understand how to speak your brand’s lingo—without sounding like a complete fake.
And writing SEO copy isn’t just about stuffing keywords hither and thither. It has to captivate your crowd and keep them lingering and clicking to let search bots know you’re delighting would-be buyers.
At the crux of it, marrying all this together without a glitch and a fair burn of 💰💰💰 is mostly hair-raising for anyone running a business or team.
All that happens when you have a strong brand voice, an SEO copy whiz, and someone to steer you and your writers along the way.
Anyone you assign to write for you needs to understand how to speak your brand’s lingo—without sounding like a complete fake.
And writing SEO copy isn’t just about stuffing keywords hither and thither. It has to captivate your crowd and keep them lingering and clicking to let search bots know you’re delighting would-be buyers.
At the crux of it, marrying all this together without a glitch and a fair burn of 💰💰💰 is mostly hair-raising for anyone running a business or team.
All that happens when you have a strong brand voice, an SEO copy whiz, and someone to steer you and your writers along the way.
Your voice doesn’t have to be wittier, louder, smarter, more sophisticated or more anything than anyone else’s.
It has to be YOU. Breathing your brand, its people, your most wanted customers. Expressing your take on things. How you solve problems. Exuding your company culture—and even building it.
But a brand’s voice also has to be consistent.
Formality needs to be adapted to different channels and audiences.
Content performance needs to be analysed so you can tweak, evolve and improve.
Then if you outsource writers, if all they have is a few words and a vague paragraph to guide them on your brand’s voice, don’t those extra revisions and countless edits quietly gnaw away at your budget?
If you’re like most business owners, you’d quite welcome an expert in your corner to take the bite out of writing and guide you to greatness
Moonshot is designed precisely for this purpose.
It’s for you, dear frazzled one. You who holds the fort, or even built it, and simply don’t have a spare cell in your body to stretch any further.
It’s the Brand Wings at high altitude, amped up with a 6-month collaborative service. I’ll be your co-pilot on everything brand voice and copy, guiding you on how to implement and evolve your voice across your content.
If you’re like most business owners, you’d quite welcome an expert in your corner to take the bite out of writing and guide you to greatness
Moonshot is designed precisely for this purpose.
It’s for you, dear frazzled one. You who holds the fort, or even built it, and simply don’t have a spare cell in your body to stretch any further.
It’s the Brand Wings at high altitude, amped up with a 6-month collaborative service. I’ll be your co-pilot on everything brand voice and copy, guiding you on how to implement and evolve your voice across your content.
“She’s quick, she’s so deliciously wonderful to collaborate with, and she manages to work in both a big picture way – keeping the overall vision of the brand in mind – while paying intense attention to every itty-bitty detail.
She’s the cream of the copywriting crop, and you should’ve hired her yesterday.”
Jay Crisp Crow, Copywriter + Copy Mentor | Crisp Copy
“Sarah challenged me to think about my business both from an internal and external perspective—always reminding me of our patient’s point of view and keeping me focused on how they might perceive things.
I’d recommend Sarah to anyone looking for a worry-free, high-quality copywriting experience.”
Dr Iain Hennessy, Owner + Chiropractor | Vivify Health & Chiropractic
Handing it over is hard, but if any of this👇🏼 makes you wince, it’ll be the best thing you ever did
~ Even though you’ve spent liberally on writers and marketing help, your copy is still the ball-and-chain thwarting business growth and ROI
~ You’re sick of bleeding money on writers who never capture your voice correctly (and you’re stumped as to how to explain it to them)
~ You’re peeved to the plumhole because your💰 brand strategy and/or visual style guide still has you writing copy that doesn’t do your gorgeous styling justice
~ You’ve only clinched a smattering of the customers you really want buying your treasures (and are bored to the bones with serving the ones you don’t)
~ Analyse the performance of your website content? Ugh! Who has time for that?
~ The constant clamber of training new people to write brand-aligned material is a right nuisance (and takes you away from doing more fruit-bearing things)
~ Being the wallflower in an exploding marketplace is costing you dearly—you want to claim your position as The One in your field, fast
~ Back-and-forthing between checking and fixing copy written by others has you approaching looming deadlines with nail-biting haste
Toss all that over your shoulder...
And float weightlessly into this
Direct access to professional analysis and guidance on voice and copy (once your voice guide and website are glittering new)
Revel in the edge that a fully decked, branded-up website with targeted SEO copy gives your business
Enhanced team culture due to clarity around ‘who’ your business is and what you stand for
An extra hire on-hand with all the benefits of someone who ‘gets’ your business (without the cost of employment)
Sizzling, actionable insights on your audience via VOC (voice of the customer) interviews—you’ll wonder why you haven’t considered these before
Guidance on evolving and finessing your brand voice guide once it’s done and in action with your team (without being handballed between a dozen or so other bodies)
When you hit hurdles implementing your new brand voice guide into freshly written copy, I’ll be right there to hoist you over them
Greater brand integrity, leading to higher brand equity and perceived commercial value
Sizzling, actionable insights on your audience via VOC (voice of the customer) interviews—you’ll wonder why you haven’t considered these before
Guidance on evolving and finessing your brand voice guide once it’s done and in action with your team (without being handballed between a dozen or so other bodies)
When you hit hurdles implementing your new brand voice guide into freshly written copy, I’ll be right there to hoist you over them
Greater brand integrity, leading to higher brand equity and perceived commercial value
And float weightlessly into this
Direct access to professional analysis and guidance on voice and copy (once your voice guide and website are glittering new)
Revel in the edge that a fully decked, branded-up website with targeted SEO copy gives your business
Enhanced team culture due to clarity around ‘who’ your business is and what you stand for
An extra hire on-hand with all the benefits of someone who ‘gets’ your business (without the cost of employment)
And float weightlessly into this
Direct access to professional analysis and guidance on voice and copy (once your voice guide and website are glittering new)
Revel in the edge that a fully decked, branded-up website with targeted SEO copy gives your business
Enhanced team culture due to clarity around ‘who’ your business is and what you stand for
An extra hire on-hand with all the benefits of someone who ‘gets’ your business (without the cost of employment)
Sizzling, actionable insights on your audience via VOC (voice of the customer) interviews—you’ll wonder why you haven’t considered these before
Guidance on evolving and finessing your brand voice guide once it’s done and in action with your team (without being handballed between a dozen or so other bodies)
When you hit hurdles implementing your new brand voice guide into freshly written copy, I’ll be right there to hoist you over them
Greater brand integrity, leading to higher brand equity and perceived commercial value
Now settle in for the longer haul with me
INCLUSIONS
This is the list of inclusions for a complete, comprehensive voice guide, SEO copy for a 5-page website, and 6 months ongoing support.
Tailored packages from 'featherlight' to 'heavyweight' are available on request.
~ 1 x 90-minute vision, values & purpose workshop
Don’t fret! All you need to do is turn up, talk, be curious and enjoy. I’ll take care of the rest.
~ 1-hour personality reveal & Voicebox session
Using the Voicebox tone of voice (TOV) methodology and Codex Persona™ tools, we delve into your brand’s personality then begin to pinpoint your voice archetypes and dominant tones.
~ Audience research*
This is where I reveal the most riveting insights I can find about your desired audience, including various online methods and 3 x voice-of-the-customer (VOC) interviews.
~ Competitor voice research
Finding your voice’s ‘sweetest singing spot’ can only happen when we sneak a peek at how your rivals speak.
~ Customer ‘word journey’ mapping
I’ll request samples of all the wordy pieces your typical customer would read before they enquire with you. Then, I run them through a range of voice analysis tools to see where the inconsistencies are.
~ Purpose, vision, values & guiding principles**
Written into stunning, succinct statements you can adapt for both internal and external communications
~ Positioning & orientation
A bold, guiding statement to help maintain brand integrity and differentiation
~ Core messaging framework
So your marketing stays on track with your business objectives
~ Brand personality
A clear, pithy statement declaring who you are as a business entity you can use to gee-up your team or dazzle your audience
~ Voice archetypes
The core characteristics underpinning your voice
~ Brand voice summary
Summarises your overarching ‘verbal identity’ before we go granular
~ Brand voice pillars
Pillars form the distinctive character and nuances of your voice
~ Language evaluation
Two examples from your existing copy + guidelines on how to adapt to your new voice
~ Word trove
A list of specific words and phrases that must or must not be used, including naming conventions
~ Tone & cadence analysis
To identify patterns from your existing copy and how to tweak them to fit your newfound voice
~ Stylistic applications
Guide to formatting, punctuation, spelling, grammar and other specific elements such as emojis, testimonial layout etc.
~ Tone formality guide
For adaptation to different channels
~ Star content analysis
3-5 of your best performing pieces
~ Old to new revival
Sample old copy rewritten in your new voice
~ Voice analysis tools
Handy for your writers to use to keep them on track with tone & cadence
~ Voice guide orientation video
A walk-through, delivered via Loom
~ Instructional rubric
For tightening (and easing) the revision process
**If you have some brand elements already defined, I’ll request to review these before we sign off on anything
~ Fresh keyword lists (for 5 pages***)
Complete with recommendations for blog & other content
~ 5 pages of SEO-optimised conversion copy***
Includes all on-page elements such as
- Header tags (H1, H2, H3 etc.)
- Metadescriptors
- Image alt tags
- Related key phrases integrated throughout copy
- Calls-to-action (CTAs)
- Recommendations for internal & external links
*** More pages can be included for an additional fee
~ 6 x monthly 90-minute sessions*
We use this time for:
- Brand voice style guide review & updates
- Copy performance analysis & recommendations
~ Content reviews
- Professional review and recommendations on 2 x A4 pages (or equivalent) of copy per month, submitted by your writers**
- Full edit to one piece or equivalent to 2 x A4 pages (already scheduled to be published) written by you or your team
*This option is only available if you’ve confirmed your web development date prior to the commencement of this project. Monthly sessions must be used within 3 months of your website going live.
** Must be submitted monthly, accruing content for review isn’t workable. It must also be submitted at least a week before it’s due to be published.
Timeframe
6 – 8 weeks for brand voice style guide + SEO copywriting, then
6 months duration for ongoing support
Investment
starting from
AU$5000
For brand voice style guide + SEO web copy, then
AU$850
Per month for 6 months of ongoing support
excludes GST
All work is done by me. The only things outsourced are transcripts of our workshop sessions and professional proofreading.
"Working with Sarah was an absolute joy. She brought ease, flow and clarity throughout the entire project, and was spot on with capturing my voice and the messages I wanted to convey.
She understood what I was trying to achieve and was willing to work around things when my schedule got hectic. I found myself looking forward to reading each draft— never did I feel it was just another ‘business’ thing I had to attend to, and the quality of her work is excellent.
I definitely recommend Sarah if you’re looking for a talented writer who’s a delight to work with too."
Luke Twining | Relationship & Communication Coach
Only the best will do
Engaging world-class copywriters and mentors on a continual basis is how I keep my copy chops sharp.
Brand voice is where brilliant copy starts—during my 15 years in sales and marketing, I’ve invested greatly into mastering it. Along the way, I’ve developed my own methodology to help people like you position themselves powerfully in an increasingly rowdy market.
Above all, I love what I do. Knowing that businesses flourish once they’ve identified their unique way of speaking fuels my own desire to change the world for good through words.
Only the best will do
Engaging world-class copywriters and mentors on a continual basis is how I keep my copy chops sharp.
Brand voice is where brilliant copy starts—during my 15 years in sales and marketing, I’ve invested greatly into mastering it. Along the way, I’ve developed my own methodology to help people like you position themselves powerfully in an increasingly rowdy market.
Above all, I love what I do. Knowing that businesses flourish once they’ve identified their unique way of speaking fuels my own desire to change the world for good through words.
Only the best will do
Engaging world-class copywriters and mentors on a continual basis is how I keep my copy chops sharp.
Brand voice is where brilliant copy starts—during my 15 years in sales and marketing, I’ve invested greatly into mastering it. Along the way, I’ve developed my own methodology to help people like you position themselves powerfully in an increasingly rowdy market.
Above all, I love what I do. Knowing that businesses flourish once they’ve identified their unique way of speaking fuels my own desire to change the world for good through words.
Investment
starting from
AU$5000
For brand voice style guide + SEO web copy, then
$850 per month for 6 months of ongoing support
excludes GST
