Methodology
Process heralds creativity
The Polish & Punch methodology incorporates benchmark principles modelled from a lengthy history in sales and marketing, customer service, workplace training, consulting, and 1:1 mentoring with world-class copywriters.
Your time is gold
That’s why I promise an enjoyable, thought-provoking process with minimal interruption to your schedule, and always extend a genuine interest in the entirety of your business.
Some projects differ time-wise and in your level of involvement, so this is clarified in your briefing session after the scope is identified and agreed upon.
“Gold mining consists of shifting three tons of rubbish for each ounce of gold extracted.”
~ The Art of Looking Sideways
“Gold mining consists of shifting three tons of rubbish for each ounce of gold extracted.”
~ The Art of Looking Sideways
Process heralds creativity
The Polish & Punch methodology incorporates benchmark principles modelled from a lengthy history in sales and marketing, customer service, workplace training, consulting, and 1:1 mentoring with world-class copywriters.
Your time is gold
That’s why I promise an enjoyable, thought-provoking process with minimal interruption to your schedule, and always extend a genuine interest in the entirety of your business.
Some projects differ time-wise and in your level of involvement, so this is clarified in your briefing session after the scope is identified and agreed upon.
Methodology
Phase 1 ~ DELVE
A collaborative and engaging immersion into your business using a range of research methods, interviews and workshops. The type and length of these depend on your objectives and scope.
Phase 2 ~ DISTIL
A ‘sort and sift’ process to extract the valuable data that leads to meaningful insights.
Phase 3 ~ DEFINE
With insights gathered, the bones of your brand start to align. Your vision, mission, values, story, audience, personality, and voice become clear, and I’ll write up the ones you’d like (or the ones we agree are necessary for your objectives).
Phase 4 ~ DECLARE
Claim your market position through various elements like your tagline, value proposition, positioning statement, promise and core messages.
Phase 5 ~ DELIVER
The composition phase, involving drafting, revisions, approval and project review.
Phase 6 ~ EDUCATE & EVALUATE
Once your new set of words and brand voice guide arrives, you have the option to engage in a 1:1 training session, followed by an optional evaluation session after 6 months to assess effectiveness.
Phase 4 ~ DECLARE
Claim your market position through various elements like your tagline, value proposition, positioning statement, promise and core messages.
Phase 5 ~ DELIVER
The composition phase, involving drafting, revisions, approval and project review.
Phase 6 ~ EDUCATE & EVALUATE
Once your new set of words and brand voice guide arrives, we offer a training session followed by an optional evaluation session after 6 months to assess effectiveness.
Phase 1 ~ DELVE
A collaborative and engaging immersion into your business using a range of research methods, interviews and workshops. The type and length of these depend on your objectives and scope.
Phase 2 ~ SIFT
We identify, sort and extract the valuable data that lead to meaningful insights.
Phase 3 ~ DEFINE
With insights gathered, we start to shape the bones of your brand in the form of vision, mission, values, story, audience, personality, and voice.
What’s great about working with Sarah is her ability to help you realign with what you’re trying to achieve in your business and how you’re planning to get there.
I liked the process because it wasn’t just about getting a website done. Sarah challenged me to think about my business both from an internal and external perspective—always reminding me of our patient’s point of view and keeping me focused on how they might perceive things.
She has a real skill in being able to incorporate current and future business needs, what the patients need to know and the SEO elements all together without us sounding generic and robotic.
I’d recommend Sarah to anyone looking for a worry-free, high-quality copywriting experience.
Dr Iain Hennessy, Owner + Chiropractor | Vivify Health & Chiropractic
What’s great about working with Sarah is her ability to help you realign with what you’re trying to achieve in your business and how you’re planning to get there.
I liked the process because it wasn’t just about getting a website done. Sarah challenged me to think about my business both from an internal and external perspective—always reminding me of our patient’s point of view and keeping me focused on how they might perceive things.
She has a real skill in being able to incorporate current and future business needs, what the patients need to know and the SEO elements all together without us sounding generic and robotic.
I’d recommend Sarah to anyone looking for a worry-free, high-quality copywriting experience.
Dr Iain Hennessy, Owner + Chiropractor | Vivify Health & Chiropractic
